What I experienced at Adidas’ HomeCourt concept stores and why it works?Staying true to brand purpose is the secret ingredient for brand success, and more importantly when it comes to spatial experience design.May 19, 2022May 19, 2022
I have seen seven common mistakes made by many companies while branding their consumer durables.From your coffee maker to your electric toaster — your hairdryer, your smartphone, your washing machine your electric toothbrush — it’s…Feb 24, 2022Feb 24, 2022
I have seen dramatic branding results for some B2B companies when they shifted their focus from…In today’s age of globalization and a free market, the competition has become cutthroat for B2B companies as well. Incentives from the…Jan 15, 2022Jan 15, 2022
It’s great to see Indian Brands are finding the love for Brand Experience Centres.Brand Experience Centres have become a worldwide trend. Although luxury automakers like Porsche are at the forefront of these centres —…Jan 5, 2022Jan 5, 2022
Why lack of sacredness is at the roots of climate change?Long ago Galileo proved, we as humans are not the centre of the universe. I feel it is about time where we need to establish that we humans…Nov 5, 2021Nov 5, 2021
Why do winning brands focus on enduring constants within instead of uncontrollable variables…“The ultimate purpose of life, mind, and human striving: to deploy energy and information to fight back the tide of entropy (disorder) and…Oct 19, 2021Oct 19, 2021
Some lessons for Transformation and Innovation Teams from Real Madrid's Galacticos (All-star squad)…Former president Florentino Perez built Real Madrid’s football team based on the “Galacticos strategy” (Spanish for galactic, referring to…Sep 9, 2021Sep 9, 2021
Why did Einstein say framing the right question is important?Consider, for example, ceiling fans — most often, surface level or incorrect questions will lead to an object-oriented design of it and…Jul 17, 2021Jul 17, 2021
10 ways to break free and innovate.As circumstances change, the challenges we face vary in severity, proportion, and impact. But haven’t humans always transcended their…Jul 16, 2021Jul 16, 2021
What do fractals teach us about patterns that occur again and again at different scales and sizes?Patterns like weather, diseases, stock-markets, migration, technological development, traffic flow, and many others follow the…Jun 12, 2021Jun 12, 2021