Shekhar Badve – Medium

Shekhar Badve

Shekhar Badve

What I experienced at Adidas’ HomeCourt concept stores and why it works?

Staying true to brand purpose is the secret ingredient for brand success, and more importantly when it comes to spatial experience design.

May 19, 2022

What I experienced at Adidas’ HomeCourt concept stores and why it works?

May 19, 2022

Shekhar Badve

I have seen seven common mistakes made by many companies while branding their consumer durables.

From your coffee maker to your electric toaster — your hairdryer, your smartphone, your washing machine your electric toothbrush — it’s…

Feb 24, 2022

I have seen seven common mistakes made by many companies while branding their consumer durables.

Feb 24, 2022

Shekhar Badve

I have seen dramatic branding results for some B2B companies when they shifted their focus from…

In today’s age of globalization and a free market, the competition has become cutthroat for B2B companies as well. Incentives from the…

Jan 15, 2022

I have seen dramatic branding results for some B2B companies when they shifted their focus from…

Jan 15, 2022

Shekhar Badve

It’s great to see Indian Brands are finding the love for Brand Experience Centres.

Brand Experience Centres have become a worldwide trend. Although luxury automakers like Porsche are at the forefront of these centres —…

Jan 5, 2022

Jan 5, 2022

Shekhar Badve

Why lack of sacredness is at the roots of climate change?

Long ago Galileo proved, we as humans are not the centre of the universe. I feel it is about time where we need to establish that we humans…

Nov 5, 2021

Why lack of sacredness is at the roots of climate change?

Nov 5, 2021

Shekhar Badve

Why do winning brands focus on enduring constants within instead of uncontrollable variables…

“The ultimate purpose of life, mind, and human striving: to deploy energy and information to fight back the tide of entropy (disorder) and…

Oct 19, 2021

Why do winning brands focus on enduring constants within instead of uncontrollable variables…

Oct 19, 2021

Shekhar Badve

Some lessons for Transformation and Innovation Teams from Real Madrid's Galacticos (All-star squad)…

Former president Florentino Perez built Real Madrid’s football team based on the “Galacticos strategy” (Spanish for galactic, referring to…

Sep 9, 2021

Some lessons for Transformation and Innovation Teams from Real Madrid's Galacticos (All-star squad)…

Sep 9, 2021

Shekhar Badve

Why did Einstein say framing the right question is important?

Consider, for example, ceiling fans — most often, surface level or incorrect questions will lead to an object-oriented design of it and…

Jul 17, 2021

Why did Einstein say framing the right question is important?

Jul 17, 2021

Shekhar Badve

10 ways to break free and innovate.

As circumstances change, the challenges we face vary in severity, proportion, and impact. But haven’t humans always transcended their…

Jul 16, 2021

10 ways to break free and innovate.

Jul 16, 2021

Shekhar Badve

What do fractals teach us about patterns that occur again and again at different scales and sizes?

Patterns like weather, diseases, stock-markets, migration, technological development, traffic flow, and many others follow the…

Jun 12, 2021

$What do fractals teach us about patterns that occur again and again at different scales and sizes?$

$What do fractals teach us about patterns that occur again and again at different scales and sizes?$

Jun 12, 2021

Shekhar Badve

Shekhar Badve

NID I TEDx Speaker I Member CII’s National Committee on Design I Jury India Design Mark, Govt of India I Founder Director Lokusdesign

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