From your coffee maker to your electric toaster — your hairdryer, your smartphone, your washing machine your electric toothbrush — it’s all in the consumer durable category. But what makes a brand more successful than the others? It may be down to how the brand is perceived by its consumers. …

In today’s age of globalization and a free market, the competition has become cutthroat for B2B companies as well. Incentives from the government, innovations in technology, and opportunities have given rise to numerous B2B companies who compete with each other on every point. To stand out in this cluttered space…

Brand Experience Centres have become a worldwide trend. Although luxury automakers like Porsche are at the forefront of these centres — offering top-notch brand experiences — Brand Experience Centres are slowly picking up steam across other verticals and geographies as well: from names like Starbucks to technology majors like Samsung…

Long ago Galileo proved, we as humans are not the centre of the universe. I feel it is about time where we need to establish that we humans are not the centre of everything around us. Just think of our modern cities, which are largely conceptualised, designed, and built “against”…

“The ultimate purpose of life, mind, and human striving: to deploy energy and information to fight back the tide of entropy (disorder) and carve out refuges of beneficial order.” — Steven Pinker Organisms most likely to survive are often those with the most clever control of entropy (disorder) generation. Well…

Former president Florentino Perez built Real Madrid’s football team based on the “Galacticos strategy” (Spanish for galactic, referring to superstars) where he focused on acquiring superstars and marketing the franchise. …

Consider, for example, ceiling fans — most often, surface level or incorrect questions will lead to an object-oriented design of it and will end up in aesthetic modification or some bit of functional correction. One would never work upon its subject — to reduce the body core temperature (and not…

As circumstances change, the challenges we face vary in severity, proportion, and impact. But haven’t humans always transcended their limitations! We always aspire to improve and become better- and design is just one of the many ways we do it. Sometimes, however, we get too caught up in the pathways…

Patterns like weather, diseases, stock-markets, migration, technological development, traffic flow, and many others follow the self-similarity of fractals at different scales. “Miracles happen, not in opposition to Nature, but in opposition to what we know of Nature”. — St. Augustine Chaos (entropy) describes a system that has apparent randomness but…