What I experienced at Adidas’ HomeCourt concept stores and why it works?
Staying true to brand purpose is the secret ingredient for brand success, and more importantly when it comes to spatial experience design. Have you heard the story of Chicken Little? The story of the little paranoid chicken who kept alarmingly announcing, “the sky is falling”. Today, Chicken Little could very well be exclaiming “the experience is falling. The experience is falling” as we get sucked deeper into the experience economy.